Lookbook: Practical reasons why you should digitalize your printed fashion catalog
Fashion is always popular, regardless of age or gender. In today’s technology-driven world, people are more likely to see a fashion catalog online than in print. There are a few key points to keep in mind when creating a fashion lookbook. The small details are essential to capturing your brand’s spirit and making your collection stand out. Many companies invest a lot of money into their lookbooks, but it’s vital to ensure everything is perfect before releasing it to the public. The times are changing, so it’s important to keep up with the latest trends when it comes to lookbooks.
With restricted access to multivendor sales events and a tight budget, fashion brands are looking for new ways to reach their potential audience and clients. They want a solution that fits within their specified budget.
Digital solutions are a priority nowadays, and online lookbooks are introduced as a practical option that can provide amazing results. The demand for digital lookbooks is transforming from an emergency-level solution to the most preferred marketing medium.
However, there are plenty of reasons behind this, but a few spotted key points can remove the dust from the need to digitalise the catalog for brands. Here are a few:
- Your digital lookbook will be visible to everyone: Having an online catalog makes it accessible to a broader audience, not just people who are at trade shows. This way, you can reach more potential customers without spending much money on printing. So go for it and increase sales by attracting new B2B clients.
- Switching to a digital catalog is eco-friendly: Physical catalogs require resources and energy to produce, ship, and distribute – all of which can contribute to climate change. By switching to a digital format, you can help reduce your company’s environmental impact. Additionally, it’s easier to make corrections and updates to a digital catalog, reducing waste.
- Uniqueness of your brand: It’s important when designing a fashion catalog that it includes a detailed vision of your brand products and is expressive enough to appeal to your target audience. Including a story format with product branding and pictures can help to retain customers in the future.
- Expand your digital lookbook’s diversified versions: When you have your digital catalog ready to go, share it with your clients, colleagues, and friends via social media or newsletters. You can create a customized size with a low resolution to attach to emails so you can reach more customers.